Contribute to the development, planning, and execution of comprehensive media advocacy strategies in support of the advocacy work of the American Cancer Society through its advocacy affiliate, the American Cancer
Society Cancer Action Network (ACS CAN), with particular emphasis on advertising, social media and other online communications, and materials design and production;
Manage ACS CAN’s federal advertising efforts and the work of its advertising vendor; contribute to ACS CAN’s federal advertising strategy and coordinate the creation, review, and placement of paid print, online and native content;
Serve as a primary liaison to the Society’s advertising and content integration teams to ensure coordination;
Lead the development, writing, design, printing, and distribution of ACS CAN’s annual Advocacy Accomplishments report;
Build out and manage the ACS CAN Media Advocacy Team intranet community and the broader ACS CAN intranet community, as well as manage ACS CAN’s presence on the Society’s internal platforms;
Develop and manage content in support of staff literacy efforts;
Serve as a key liaison to the Society’s Creative Services team within the Development, Marketing and Communications department, provide guidance to ACS CAN national and field staff on their creative and branding requests; and manage creative projects that originate from ACS CAN national staff requests;
Represent the Media Advocacy Team on the staff workgroup that oversees ACS CAN’s website; play a leading role in adding fresh content and resources to the ACS CAN website; and advance ACS CAN’s use of social media channels through strategy development and strategic engagement with partners and other audiences;
Participate in the drafting, copy editing and distribution of press materials, newsletter articles, FAQs, talking points, and other external and internal advocacy communications aimed at the media, policymakers and their staffs, Society and ACS CAN staff and volunteers, and others; conduct media and blog outreach in support of ACS CAN’s advocacy campaigns;
Monitor online databases and other resources for news stories of interest to ACS CAN staff; maintain hard copy, online, and video clip files; and develop media coverage reports;
Maintain and build databases and distribution lists of media contacts; assist in fielding and responding to media inquiries as assigned;
Provide administrative assistance to the Media Advocacy Team, perform special projects as assigned, and serve on internal staff workgroups.
Minimum Bachelor’s degree in journalism, communications, political science or related field.
Demonstrates the following Communications competencies: Manages Complexity, Strategic Mindset, Action Oriented, Drives Results, Collaborates, Communicates Effectively, Instills Trust, and has Situational Adaptability.
Excellent written, oral, interpersonal, project management and computer skills required. Interest in advertising and/or publication design preferred. Interest in issue advocacy and attention to detail is essential. Knowledge of politics, Congress, and/or health issues a plus.
SPECIALIZED TRAINING OR KNOWLEDGE:
Two to four years of professional experience in media/public relations, advertising, creative production, journalism, or related field.